Baywood designs and sells unique wooden sunglasses out of Newport, RI. I met the owner Jim on Reddit when he shared Baywood with r/providence. In early 2014 Baywood enlisted me to help them with a total product relaunch.
##The Problem Jim’s sunglasses company was doing great in the boutiques of Newport, but his online storefront was struggling. Baywood’s existing site was based on a free template and suffered from usability issues and struggled to keep users engaged throughout the checkout process.
##The Solution I rebuilt Baywoodgear.com from the ground up with an emphasis on usability and consistency. Jim now has a resilient platform for his business that will grow alongside his customer base.